You can have the best idea. You can have the best product. You can have the best web design with the best logo. You can have a dream team of employees fueled by water coolers full of Red Bull. But you’re still missing something. And it’s costing you.
What’s the difference to you? Everything!
In March, 2005, The New Yorker said, “last year more than five hundred billion dollars was spent on advertising and marketing in the U.S.—half the worldwide total.” And, as of April, 2008, there were 162 million websites online. (In 1993 there were 130.) Those are some big, big numbers.
You must think differently today to be heard!
Brian Fetherstonhaugh is the chief executive of advertising giant, OgilvyOne Worldwide. In April, 2008 he told Forbes about the next logical evolution in advertising. “The ‘storytellers’ are about to find themselves in a Golden Age. ‘Distribution is highly fragmented with this huge proliferation of new channels and media we’ve seen. We’re waking up to the fact we now need to send something interesting down all these pipes.’”
Corporations are finally getting past all the mystic wizardry of online graphics and getting back to content. Because it’s content that sells. And it’s not just what you tell the sophisticated, oftentimes cynical consumer today, it’s how you tell it that can make or break your conversion rate.
Without a reputable freelance copywriter managing your content, your company is losing money: you’re not living up to your potential!
You could be missing the USP, listing features when you should be focusing on the emotional role of the benefits or simply lacking remarkable, persuasive, effective sales copy.
What good does your brochure, ad or website do in such a competitive market if nobody can stand reading it? You’ll be ignored, clicked shut, doomed to anonymity. And if the copy doesn’t promote sales or leads effectively, then you just wasted the brief attention you acquired anyway.
Why not get the professional writer without all the professional red tape, attitude and cost?
Am I offering you a deal? No. I am offering you the savings of simplicity. I have practically zero overhead.
I am my own boss. I am an elite operation. When you call my office, I am the one answering my phone. I answer all my own emails personally and write all my own copy. All my clients, no matter how big or how small, talk directly to me. I DO NOT SUB OUT MY WORK. EVER. Which means, with all my clients, it’s not just my company’s name, ethic and profession at stake, but my personal reputation as well.
In a world full of big business, it’s nice to know the personal attention of a small business can still deliver big.
Call me today and let's get started.
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